An Extensive Organic Search Keyword Research Strategy
ClickZ, Monday, October 29, 2007 1:30 PM
Most search marketers realize that constant keyword research is vital to both organic and paid search strategies. But while there are top-level research tools supplied by the engines and third parties, developing a robust methodology behind keyword selection could mean the difference between drawing in high quality, convertible traffic and run-of-the-mill eyeballs.
Read the whole story at ClickZ »
Julie Batten's piece is a keyword research how-to that blends consumer insights with classic SEO practices to come up with a set of creation, testing and allocation guidelines.
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