Hiwire Signs with NetRadio for Targeted Ad Insertion

  • March 26, 2001
Hiwire Inc., a provider of targeted advertising solutions for live streaming media, has signed an exclusive deal with NetRadio Corporation, a media company that is an online distributor of originally programmed audio entertainment. Under the terms of the agreement, Hiwire will be the exclusive provider of targeted ad insertion services for all of NetRadio's 100+ channels. Hiwire will also serve as the exclusive third party rep for all ad sales. NetRadio's station holdings command a listening audience of up to 5 million aggregate tuning hours per month. Based on conservative estimates, Hiwire will be able to serve over 22 million impressions for NetRadio each month, in addition to the millions of impressions the Hiwire Ad Network already serves. "What we've learned from discussions with our top advertising partners and with the industry's leading media buyers, is that the key to legitimizing streaming audio ads is the ability to accurately and reliably deliver millions of impressions," said Warren Schlichting, CEO of Hiwire. "Hiwire's deal with NetRadio will allow us to do what we do best: aggregate listeners from across the globe to deliver targeted ads at the levels wanted by advertisers."
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