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Jargon 2.0

Talk the talk with the latest lingo.

Bitcoms: Branded comedy clips developed by Turner Broadcasting to retain viewer attention going into a commercial break. As a break starts, for example, a stand-up comedian delivers a small set leading into the ads.

Blego: The blogging self (blog + ego). "Increasingly used to describe the out-of-control egos of many bloggers," according to Influential Marketing Blog. It refers to the tendency of some bloggers to be judgmental, narrow-minded and arrogant.

Googlenope: A phrase, in quotes, which when searched on Google produces no hits. It's become a sufficiently amusing hobby for some people that there's now a Web site: Googlenope.com.

iBrick: An iPhone that can't be activated due to AT&T account problems. The term arose after many new iPhone owners had trouble activating the devices upon purchase. It may also describe an iPhone without a wireless signal because of spotty AT&T service.

Streamripping (or Stream ripping): Saving MP3 files from Internet radio streams to a computer's hard drive. Streamripping has emerged as an alternative to file-sharing as an untraceable way to download music. SoundExchange, which collects royalties on behalf of recording copyright owners, has attempted to thwart the practice.

Voter-generated content: Online content created by voters. It includes "YouTube videos, blog posts, social networking profiles, Twitter posts - anything online created in support of or about candidates," according to Joshua Levy of TechPresident.com.

Video sweetspotting: a term used by NBCU and DoubleClick describing a feature that allows an audience to interact with broadband video content by clicking on various trigger points to get more information about the show.

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