As an extension to its True Leads service, the political version allows candidates to collect detailed information about supporters (with permission) for fund-raising and campaigning initiatives.
The service can be targeted by ZIP code, age, income, and ethnicity, among other criteria.
In a recent campaign, Q Interactive says it generated 1,600 to 1,700 qualified leads daily for a client seeking conservative-minded people, age 35 and up. So far, the service has not signed up any candidate clients.