Q Interactive Launches Political Lead Gen Service

  • November 5, 2007
Seeing opportunity in the upcoming election year, Internet marketing company Q Interactive has launched a new lead generation service tailored to political candidates and advocacy groups.

As an extension to its True Leads service, the political version allows candidates to collect detailed information about supporters (with permission) for fund-raising and campaigning initiatives.

The service can be targeted by ZIP code, age, income, and ethnicity, among other criteria.

In a recent campaign, Q Interactive says it generated 1,600 to 1,700 qualified leads daily for a client seeking conservative-minded people, age 35 and up. So far, the service has not signed up any candidate clients.

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