• by Gavin O'Malley  @mp_gavin, November 6, 2007

Havas' Euro RSCG Worldwide has decided to integrate its digital arm, Euro RSCG 4D, into Euro RSCG New York. Placing digital at the core of its flagship New York office, the agency hopes to establish one of the largest integrated digital agencies in North America.

Andrew Benett and Jeff Brooks will run the restructured operation as co-presidents, and will report directly to Esther Lee, CEO of Euro RSCG North America and president of global brands.

"Having found 'integration' challenging to achieve as a client, I want to make sure we eliminate 'service-siloing' as a barrier in driving value for our clients," said Lee, who served as worldwide chief creative officer at Coca-Cola for two years before joining Euro RSCG in May.

"Our consumers live in multi-dimension without delineation," Lee added. "Integrating the New York agency and our 4D digital company is an incredibly important step to ensure that we are able to organically deliver multi-dimensional brand and business solutions for our clients."

In addition to their new responsibilities, both Brooks and Benett are expected to retain oversight of their original areas of expertise. Brooks, formerly CEO of Euro RSCG 4D, will continue to lead the agency's integrated digital efforts, and Benett will retain his responsibilities as global chief strategy officer of the network.

Since taking the helm as CEO at Euro RSCG 4D in late 2006, Brooks has overseen the addition of more than 10 new clients to the digital agency, including Heineken, Kraft Foods, Reckitt Benckiser, Hyatt and Schering Plough, together with growth on existing client relationships such as Volvo, Charles Schwab and Exxon Mobil.

As global chief strategy officer for the past three year, Benett helped the agency win Jaguar, ExxonMobil, Kraft, Reckitt Benckiser and Hyatt, as well as growing existing client relationships.