Around the Net
New Search Reading Material
- SEOm, Tuesday, November 6, 2007 2:30 PM
With titles like "Influence: The Psychology of Persuasion," "Marketing Warfare," and "Moneyball: The Art of Winning an Unfair Game," the books aren't full of info about meta-data and link building -- but according to Shor, they're valuable because they can help search pros "understand current marketing trends and perhaps even provide a glimpse into what the future of marketing looks like."
He does throw in two industry-specific titles to round out the picks -- but urges readers to go beyond the face value of the info to stay sharp and competitive in the search game.
