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Click Fraud: It's Not Going Away

  • SEO Chat , Tuesday, November 6, 2007 2:30 PM
Terri Wells' click fraud piece is in four separate parts (each accessible from the same landing page), and covers the "fight" between Google and third-party click measurement service Click Forensics, rising click fraud stats for both core search and content networks, as well as recent coverage of costly clicks by mainstream press like The New York Times.

By providing a comprehensive look at all of the recent developments, Wells aims to show that click fraud is still a major issue for search marketers -- and it will continue to be an expensive problem if both the engines and the businesses who use them don't take action.

Read the whole story at SEO Chat »

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