• Searchlight, Wednesday, November 7, 2007 1:30 PM

In mid-October Google started letting site owners give feedback and get a glimpse of which pages in their site might be included in up to 8 sitelinks below their main organic search listing. While Webmasters can't outright pick which pages do become sitelinks, they can opt to make sure that outdated or otherwise irrelevant pages don't.

Stephan Spencer notes that while Webmasters are right for hoping that Google will give them more control over their sitelinks' functionality, quality, indexable, effectively organized content never fails to catch the algorithm's attention. Spencer also says that in addition to giving users more reasons for clicking through to a given site upon first glance, the sitelinks take up more room in the SERPs and move potential competitor's listings further down.

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