• SEO Roundtable, Thursday, November 8, 2007 1:45 PM

In late September Yahoo announced that it would begin allowing search marketers to block domains in its Publisher Network that they didn't want their ads to appear on. Webmasters applauded the feature (often with the "it's about time" rallying cry), but since it has actually been in operation, some search pros think the YSM team has adopted a laissez faire attitude about keeping bad publishers out of the network.

Search Engine Watch forum members started a discussion two weeks ago on this topic, and SEO Roundtable blogger Rusty Brick follows up on Yahoo's response. According to the Yahoo rep's forum response, the Web giant is quite committed to making sure Publisher Network advertisers get "high quality" traffic, and also offers discounts for traffic from supposedly "low quality" publishers. While some may argue that search marketers shouldn't have to pay for poor traffic at all, Rusty Brick notes that when it comes to keeping all advertisers satisfied "You can never win."

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