IMAGES USA - Amtrak

  • by November 12, 2007
IMAGES USA was awarded a five-year contract extension by Amtrak to provide a variety of marketing services with the goal of increasing ridership in both the multicultural and general marketplace. The agency will provide creative services, media placement, promotions, special events and public relations for the railroad's long distance service, regional trains in the East, and its premium Acela Express service. IMAGES will create new print, radio and online campaigns for the railroad company, which targets African Americans and Hispanics nationally, and now the General Market for Amtrak East.
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