While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to Accounts on the Move
Kao Brands - Initiative
by
November 12, 2007
Kao Brands, marketer of numerous brands, including Jergens, consolidated its $150 million media account at Initiative. The agency already handled media buying and now adds media planning chores.