• January 27, 2003

"The WB11 News at Ten," the prime-time newscast on Tribune Broadcasting's New York WB Television Network affiliate, WPIX Channel 11, will be heard in a simultaneous Spanish translation on the Second Audio Program (SAP) beginning February 3. The move, a first for a major New York English-language news program, is prompted by the rapid growth in the Hispanic population in the New York area. Any viewer with a SAP-equipped TV set will be able to hear "The WB11 News at Ten" in Spanish. "The WB11 News at Ten," seen daily from 10 pm to 11 pm on WPIX Channel 11, won an Emmy as New York's "Outstanding News Program" in May 2002. Marketers will have the option of submitting a Spanish translation of their commercials for broadcast on the WPIX SAP. The Spanish translation, to be handled by Caption Colorado, which does closed captioning for "The WB11 News at Ten," will be sponsored by Pontiac. Hispanics now make up 18.59% of the New York DMA, or 3,751,741 persons according to the 2000 US Census. That's a jump of 35.6% from the 1990 Census figure of 2,798,716 Hispanics in the New York DMA.