CareerBuilder Continues Advertising Blitz
Jan 27, 2003, 12:00 AM
CareerBuilder, the industry's most complete recruitment resource for efficiently finding better candidates and jobs, increased its online traffic by more than 50 percent and total job postings by 37 percent this month with the recent launch of its yearlong national marketing campaign. The campaign's advertising combines primetime national network and cable television with local radio, print, spot television, airport and outdoor ads. It is being supplemented with in-kind advertising support from the more than 130 newspapers, 46 television stations and websites of partners, Gannett, Co., Inc., Tribune Company and Knight Ridder, Inc. CareerBuilder's television ads blend a touch of humor with job search products by comparing more questionable ways to find employment to the smarter way using CareerBuilder. The commercials are appearing on national network television including NBC, ABC, CBS, FOX and the WB as well as national cable television including CNN, TNT, FOX News, Comedy Central, TBS, FX and others.