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The Case For Starting With A Strong Keyword Campaign

  • PPC Hero , Monday, November 12, 2007 2:15 PM
Search marketers can choose to launch new keyword campaigns with low bids, but Joe at Hanapin Marketing advocates "hitting the ground running," and testing these new paid search terms with CPCs "as high as your comfort level (and budget) will allow."

While Joe isn't advocating aggressive bidding, he does note that it's easier to deflate a bid than to raise it in the hopes of getting a higher ranking, and that securing a higher position from a campaign's onset helps make the keyword-testing process much faster.

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