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Westinghouse Campaign Pushes LCD Line

Westinghouse Digital Electronics is rolling out a new ad campaign that touts its line of LCD HDTVs, computer monitors and digital photo frames. Scheduled to run through the end of the year, there are three separate 15-second spots in the effort, all under the tag "You can be sure, if it's Westinghouse."

One boasts of the company's wide array of products, while the other are about specific lines. The commercials are set to run on big market stations during morning news programs, late night talk and sports events. The company is looking for a cumulative audience of 105 million. The campaign will also include online ads on 12 CBS stations' Web sites. Among the targeted markets are New York, Los Angeles, San Francisco, Chicago, Philadelphia and Minneapolis-St. Paul.

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