According to Chris Silver Smith, all of these features add up to a potent Web 2.0 cocktail, and push Superpages.com to the head of the local search pack
when it comes to innovation.
Users have a myriad of choices when it comes to local search, from social networking hybrids like Yelp, to standards like Google Maps, a host of IYPs and even newspaper-backed services like Gannett/Tribune's Metromix.
While the features may be underused at the moment, Smith thinks that searchers will likely adopt them over time -- and that the dominant local search provider will ultimately be the one who most seamlessly integrates user-generated and business-supplied info.