News Brief
Diamond Foods' Emerald Brand Wins Award
Nov 19, 2007, 5:00 AM
Diamond Foods' Emerald brand is the recipient of a Progressive Grocer's Category Advisor award, recognizing Emerald's product innovation, creativity in merchandising, marketing, promotion and consumer insights during 2007.
Progressive Grocer magazine honored Emerald with a Category Advisor award in the Salty Snacks category. This award is bestowed on companies with outstanding products, marketing and sales in their respective categories. Companies were judged in the areas of innovation, ability to successfully introduce new products, merchandising and promotional strategies. Other criteria included quantitative and qualitative evidence of the positive results of their efforts, both for retailers and the total category as a whole.
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