Capitol Records Enlists Radio Web Sites To Promote Trace Adkins Album
The promotion, from Irvine, Calif.-based Capitol, also includes a contest to win a Dream Trip to Paris. Adkins appears on the Web sites through the use of the iAds Video Spokesperson from Innovate Ads.
Launching Adkins' new single, video and promoting the new album, the Adkins "Love Doctor" ad campaign kicks off today on three leading country radio station Web sites, and then rolls out nationwide over the next three weeks. The first stations to carry the ad are KMLE/Phoenix: www.kmle108.com; WLXX/Lexington: www.wlxxthebear.com and KKNG/Oklahoma City: www.kkng.com.
Adkins stars as the video spokesperson on each station's Web site and promotes the radio stations by using the station's call letters, promoting the station contests and events. He offers them a chance to win a trip for two to Paris, France; view his new video; and/or buy his new album by clicking on him. The campaign concludes on Dec. 31.
When visitors click on Adkins, they are sent to the "Trace Adkins Dream Trip to Paris" site at: http://www.bamah.com/traceadkins/am/ At this site, the video for his new video, "Love Doctor," automatically plays. Visitors can also click to buy his new album.
The iAds Video Spokesperson brings the celebrity personality to a new medium--radio station Web sites--where the celebrity repeats the call letters in a video that is customized for each individual radio station, says John Cecil, president of Innovate Ads. "This creates a personal connection between the celebrity and the visitor and is proven to increase click-through," Cecil says.
This is the second campaign Capitol Records has done with Innovate Ads starring Adkins. Adkins was the video spokesperson for 15 radio stations Web sites in August--telling viewers about his new CD, inviting them to buy it by clicking on him, and communicating the stations' current promotions. More than 495,000 people viewed the Adkins Video Spokesperson ad on the radio station Web sites, and more than 57,000 clicked to go to his "buy page."
The campaign will run on the Web sites of top country radio stations in the following markets: Phoenix, Spokane, Visalia-Tular, Portland, Fresno, Bakersfield, Seattle, Salt Lake City, Portland, San Francisco, Madison, Indianapolis, Lexington, Philadelphia, Roanoke, Greensboro, Augusta, Atlanta, Columbia, Ft Myers, Memphis, Oklahoma City, Albuquerque, and Wichita.
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