• The Hollywood Reporter, Monday, November 19, 2007 11:15 AM

If the writers' strike eventually takes away original episodes of their favorite TV shows, more Americans are apparently willing to just pick up a book rather than watching whatever might be on the boob tube. According to a survey by Mindshare, 25% of those polled say that if their favorite show isn't on, they probably will read a book or magazine.

That was the most popular response, followed by 13% who say they will watch whatever they find, and the 12% who would watch DVDs or videos. Less than 10% say they will spend more time on the Internet, listen to music or watch sports, and only 2% say they will go to the movies.

Mindshare also found that one of four adults say the strike will change their viewing habits -- 33% of adults 35-44 and 17% among those 65 and over. But 73% will return to watching their favorite shows once the strike is over, while 12% said they may not, and 8% said they won't. The survey of 703 people was done Nov. 9-12 by International Communications Research for MindShare.

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