• TopRank Online Marketing , Monday, November 19, 2007 12:45 PM

What happens when an AdWords account is created in error, or needs to be canceled for some other odd reason? According to an email response Lee Odden received from Google: "you are not getting the option to cancel your account."

Apparently, because no billing info had been submitted with the account (it was a test account set up by a former staff member), it wasn't activated -- so technically he couldn't cancel it. That didn't stop a different division of Google from sending a follow-up letter to be sure that he really wanted the account canceled, and advising him to "simply do nothing" if that was the case.

Odden's simple, slightly humorous post sparked a number of readers to comment on similar experiences, highlighting some of the pitfalls that a company of Google's size faces when it comes to oversight and quality assurance.

Read the whole story at TopRank Online Marketing »