BK Ties Sweepstakes To Gift Card Promo

  • November 21, 2007
Burger King is launching a holiday promotion tying a sweepstakes offer to a gift card called Crown Card.

Crown Cards purchased between Nov. 19 and Jan. 6 come with a holiday-themed envelope that has a detachable instant-win sweepstakes game piece giving consumers the opportunity to win American Express branded prepaid cards worth $50,000--or a year of free air travel courtesy of Orbitz awarded as $10,000 worth of airfare.

--Karl Greenberg

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