• Variety, Tuesday, November 27, 2007 10:45 AM

Cable net Lifetime is jumping deeper into reality fare, greenlighting a U.S. version of BBC hit "The Week the Women Went," along with other non-scripted offerings. "The Week the Women Went," is going into production right away and will join Lifetime's Friday night reality lineup if it eventually picked up.

The show revolves around a trio of neighbors who go on strike, leaving their husbands to run the households. They also challenge their spouses to do their fair share of the housework, and the hubby who improves the most gets to join his wife and family on vacation. Lifetime execs loved the concept and acted quickly to snare it. President Susanne Daniels seems likely to order up more reality pilots in the next few weeks.

News of "The Week" comes at the channel readies the launch of other new reality shows, including "How to Look Good Naked," "Matched in Manhattan" and "Top This Party."

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