Study: Tesco's Fresh & Easy To Crack Top 10 By '15
Current expansion potential means the Fresh & Easy format could roll out to 500 stores by 2011, generating $4 billion in sales. "Fresh & Easy's small-size advantage gives it the opportunity to almost double space productivity per square foot compared with supermarket industry averages," it says, adding that the stores could generate sales of $900 per square foot per store, nearly twice the supermarket average.
The chain's easy access, ready-made meals and 'grab-and-go' items also appeal to both value-driven and upscale shoppers, through its gourmet appeal. With Fresh & Easy stores dedicating a quarter of their floor space to the "fresh" areas, the emphasis is on high-quality take-out meals that will also compete with restaurants.
--Sarah Mahoney
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