CMR Reports 14.7% Drop in Online Ad Spending For 2001

  • by March 8, 2002
Online ad spending dropped 14.7% in 2001 compared to the same time period in 2000, according to the latest figures from CMRi, the Internet division of CMR.

CMRi estimates that Internet ad spending for 2001 totaled $2.5 billion. Surprisingly, Ebay Inc., parent company to the online auction site, took the lead from recurring online spending leader General Motors Corp., each spending $45.1 million and $43.3 million respectively.

“With the year 2002 already showing some signs of improvement, we’re expecting to see an upswing in spending by third quarter,” said David Peeler, president and CEO of CMR. “In fact, CMR estimates that Internet spending will lead the way in 2002, in terms of significant growth, up 8.8% from its 2001 total. With subtle signs of recovery on the horizon, the industry awaits the economy’s stabilization, and then we’re hopeful to see advertising revenues reach more positive levels.”

Retail and Media & Advertising were the top-spending industry sectors in 2001, with outlays of $533.3 million and $450.5 million respectively. Yahoo sustained its number one position as the leading Web site generating the most dollars in 2001 with $344 million for the year. Also topping the website revenue list were AOL.com and Excite, which garnered $320 million and $127 million respectively.


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TOP ONLINE REVENUE BY WEB SITE                      2001 TOTAL

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YAHOO                                             $344,023,858

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AOL.COM                                           $319,966,842

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EXCITE                                            $126,839,443

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LYCOS                                             $111,071,976

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NETSCAPE                                          $108,045,556

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ALTAVISTA                                          $77,584,031

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WEBCRAWLER                                         $57,455,361

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ESPN.COM                                           $44,115,749

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MSN                                                $33,638,416

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WEATHER.COM                                        $31,813,112

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Source: CMRi's AdNetTrackUS

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TOP ONLINE
AD SPENDING BY COMPANY                   2001 TOTAL 
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EBAY INC                                           $45,071,291

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GENERAL MOTORS CORP                                $43,282,771

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PROVIDIAN CORP                                     $29,315,256

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AMAZON.COM INC                                     $27,522,294

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BARNES & NOBLE INC                                 $26,172,031

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BANK ONE CORP                                      $25,731,089

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AOL TIME WARNER INC                                $25,567,767

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CLASSMATES ONLINE INC                              $24,626,988

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VIVENDI UNIVERSAL SA                               $21,354,004

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DELL COMPUTER CORP                                 $21,108,645

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Source: CMRi's AdNetTrackUS

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TOP ONLINE
AD SPENDING BY INDUSTRY CLASS            2001 TOTAL 
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RETAIL                                            $533,334,134

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MEDIA & ADVERTISING                               $450,528,608

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FINANCIAL                                         $327,275,380

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COMPUTERS & SOFTWARE                              $251,100,359

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LOCAL SERVICES & AMUSEMENTS                       $238,423,776

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PUBLIC TRANSPORTATION, HOTELS & RESORTS           $126,341,361

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AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP             $107,543,376

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GOVERNMENT & ORGANIZATIONS                         $89,706,672

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TELECOMMUNICATIONS                                 $79,196,470

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INSURANCE & REAL ESTATE                            $67,178,658

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Source: CMRi's AdNetTrackUS
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