Avoiding Too-Complex Site Hierarchies

Sometimes a business owner can't avoid creating a deep site with hundreds of pages of product information, awkward navigation and the propensity to make PPC management and SEO a nightmare.

But Eric Enge poses that with thoughtful planning and SEO in mind from the onset, Webmasters can avoid crafting a site with overly complex page hierarchies, and reduce the amount of duplicated content.

Enge's set of navigation solutions include crafting only one path for users to follow (a simple but viable option for site owners with less extensive product offerings), or setting up a system that lets users "think" they're navigating the way they want -- but automatically redirects them to the content they're after via the "approved" path.

Read the whole story at Stone Temple Blog »
Tags: search
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