Commentary
Men and Women Check Out Global News and Events Equally
- by Jack Loechner , Staff Writer @mp_research, December 7, 2007
Men and Women Check Out Global News and Events Equally
A deeper look at Online viewing and advertising on global news and events destinations, including channels viewed, viewer demographics, advertisers, ad sizes and types.
Top 10 Online Current Events and Global News Destinations | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
Yahoo! News | 17,881 | 13.28 |
CNN Digital Network | 15,018 | 11.15 |
MSNBC Digital Network | 13,483 | 10.01 |
AOL News | 11,663 | 8.66 |
NYTimes.com | 7,142 | 5.3 |
Tribune Newspapers | 6,058 | 4.5 |
Gannett Newspapers and Newspaper Division | 4,973 | 3.69 |
Google News | 4,419 | 3.28 |
USATODAY.com | 3,986 | 2.96 |
washingtonpost.com | 3,612 | 2.68 |
Source: Nielsen Online, NetView Week ending Nov 18, 2007 US, Home and Work | ||
Demographic Data for Current Events and Global News CategoryMonth of October 2007 US, Home and Work | |||
Category | Target | Unique Audience (000) | Unique Audience Composition (%) |
Total |
| 95,701 | 100 |
Male |
| 47,953 | 50.11 |
Female |
| 47,748 | 49.89 |
Age | 2 - 11 | 3,514 | 3.67 |
| 12 - 17 | 7,063 | 7.38 |
| 18 - 24 | 4,262 | 4.45 |
| 25 - 34 | 12,775 | 13.35 |
| 35 - 49 | 32,135 | 33.58 |
| 45+ | 47,149 | 49.27 |
| 55+ | 23,979 | 25.06 |
| 65+ | 9,436 | 9.86 |
HH Income | $ 0 - 24999 | 5,737 | 5.99 |
| $ 25000 - 49999 | 19,214 | 20.08 |
| $ 50000 - 74999 | 24,493 | 25.59 |
| $ 75000 - 99999 | 19,287 | 20.15 |
| $ 100000 - 149999 | 15,832 | 16.54 |
| $ 150000+ | 8,800 | 9.2 |
| No Response | 2,338 | 2.44 |
Source: Nielsen Online, NetView | |||
Data on Web Media Industry, World and Local News SegmentWeek ending November 18, 2007 US, Home and Work
Top 20 Advertisers | ||
Company | Impressions (000) | Share of all Impressions |
Landmark Communications, Inc. | 17,417 | 42.8% |
The New York Times Company | 4,133 | 10.2% |
Advance Publications, Inc. | 2,894 | 7.1% |
G2 Bulletin | 2,647 | 6.5% |
General Electric Company | 2,348 | 5.8% |
Traffic.com | 2,327 | 5.7% |
TrafficLand, Inc. | 2,097 | 5.1% |
NewsMax.com | 1,450 | 3.6% |
The Washington Post Company | 795 | 2.0% |
Belo Corp. | 743 | 1.8% |
Gannett Co., Inc. | 692 | 1.7% |
Internet Broadcasting Systems, Inc | 600 | 1.5% |
Reuters Group Plc | 400 | 1.0% |
Tribune Company | 305 | 0.7% |
Cox Ohio Publishing | 164 | 0.4% |
BillingsGazette.com | 152 | 0.4% |
Time Warner Inc. | 137 | 0.3% |
TheState.com | 123 | 0.3% |
PrimeNewswire, Inc. | 84 | 0.2% |
The Daily Herald Co. | 69 | 0.2% |
Total | 40,719 | 100.0% |
Source: Nielsen Online, AdRelevance | ||
Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions |
Non-Standard Dimension |
| 25,150 | 61.8% |
Leaderboard | (728x90) | 3,599 | 8.8% |
Medium Rectangle | (300x250) | 2,951 | 7.2% |
Square Button | (125x125) | 2,788 | 6.8% |
Large Rectangle | (336x280) | 2,215 | 5.4% |
Button #1 | (120x90) | 1,635 | 4.0% |
Wide Skyscraper | (160x600) | 1,221 | 3.0% |
Button #2 | (120x60) | 339 | 0.8% |
Rectangle | (180x150) | 299 | 0.7% |
Skyscraper | (120x600) | 187 | 0.5% |
Full Banner | (468x60) | 163 | 0.4% |
Micro Bar | (88x31) | 60 | 0.1% |
Half Banner | (234x60) | 57 | 0.1% |
Vertical Banner | (120x240) | 55 | 0.1% |
Total |
| 40,719 | 100.0% |
Source: Nielsen Online, AdRelevance | |||
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
In-Page | 38,393 | 94.3% |
Expanding | 2,130 | 5.2% |
Transitional | 191 | 0.5% |
Pop-Up | 5 | 0.0% |
Total | 40,719 | 100.0% |
Source: Nielsen Online, AdRelevance | ||
Note: Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.