Rainbow Media Holdings, Inc., an innovator in cable programming, and American Express Publishing, a provider of luxury lifestyle magazines, have formed an editorial, marketing and advertising alliance
to jointly develop and market new video-on-demand content for Rainbow's Mag Rack, a service designed specifically for SVOD and VOD. The alliance joins the editorial authority and brand power of
American Express Publishing's magazines with Mag Rack's expertise in video-on-demand programming. Mag Rack is available on Cablevision's iO digital service and is being marketed to cable operators
around the country. Under the terms of the agreement, the two companies will initially focus on bringing to life the editorial content and voice of American Express Publishing's Food & Wine and T&L
Golf magazines. Editors from the magazines will be tapped to serve as hosts and advisors in the development of the new content, aiding in the creation of the video-on-demand programming for food and
wine lovers and golf enthusiasts. The content will be used with Mag Rack video magazines such as Better Golf Club, Wine World and a video magazine still in development that focuses on cooking.
