Entertainment giant the Walt Disney Company on Thursday unveiled a new Web portal aimed at young adults that showcases the media giant's movie, music, social networking and game offerings.
Yesterday's launch was the UK-version; similar rollouts are scheduled for France, Italy, Spain and German.
The heart of the new site is a feature called Disney Extreme Digital, which
allows kids mash-up and share Disney multimedia content with their friends. They can also distribute movie & TV clips, games and messages. Parents will he happy to hear that the site prompts kids to
use polite online chat.
The UK Web site will carry advertising and sponsorship links; other revenue will come from premium subscriptions and a shopping section. The site will not initially provide full-length movies, though execs said that feature would be coming some day.