Newcomer Joins Fight Against Click Fraud
Anchor Intelligence is the latest third-party company to offer click auditing services for paid search advertisers. With former eBay exec Ken Miller at the helm as founder and CEO, Anchor Intelligence has secured a total of $6 million in funding and partnered with at least 50 ad networks for click fraud detection. The company is slated to announce a major ad network partner in the coming weeks, according to Miller, though no details on the pricing structure for advertisers was given.
Anchor Intelligence joins companies like Click Forensics and Authenticlick as advertiser advocates in the fight against PPC fraud -- a battle that many in the industry believe the big engines have an incentive to prolong.
While Google and Yahoo contend that they've given advertisers the tools to combat costly fraudulent clicks, they are increasingly facing pressure from outside firms like Anchor Intelligence to open up and allow third-party analysis of their traffic quality.