Commentary

Making Budget?

Email practitioners may take the role their craft has in the greater world of corporate marketing for granted, but the reality is significant number of companies still don’t include email as a line item on their marketing budget. At least that’s what a new study from MarketingSherpa finds. Results of the study, which are part of the 2008 edition of MarketingSherpa’s Email Benchmark Guide, will be previewed Dec. 19 during an online Webinar at http://EmailBMG08Tele.MarketingSherpa.com.

But some early highlights released this morning reveal that more than a third of in-house emailers don’t have a separate line item in any budget for email marketing. According to the study, these aren’t just mom-and-pops either. More than two-thirds (68%) of the respondents who said they have no email marketing budget were companies who have more than 100 employees.

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