Commentary

Quiznos Serves Up Hot Loyalty-Building Programs

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Talk about an extensive menu: Quiznos seems to have tried just about every online loyalty-building channel there is within the past couple of years. Listening to Correy Honza, director of internet marketing, run through these efforts, you couldn't help but salute the company's innovation quotient.

Fun is clearly a key element of the efforts' success.  And they HAVE been successful. In fact, Quiznos has 1 million-plus online loyalty program members, and had an open rate of 52% in 2006 (the quick service restaurant industry as a whole has an open rate of between 30 and 40%). Some program highlights:

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