Connected Ventures Appoints New SVP Advertising

  • December 14, 2007
Bob Lonigro has been appointed senior vice president of advertising sales at Connected Ventures, the parent company of CollegeHumor.com, Vimeo.com and BustedTees.com.

Prior to joining Connected Ventures, Lonigro most recently served as senior director of national advertising sales at Electronic Arts, where he led the team that helped pioneer the industry's first video game deals and drove the advertiser surge in the online casual games segment.

Lonigro, a 17-year advertising veteran, has previously held senior sales executive positions with Pogo.com and GeoCities.com. Prior to that, he spent seven years in media planning--including a four-year tenure at Ogilvy & Mather, where he covered 12 Kraft Foods brands and helped plan, implement and maintain over $160 million in annual media spending.

In his new role at Connected Ventures, Lonigro will be responsible for overseeing advertising sales efforts across CollegeHumor, Vimeo and all future CV brands.

--Tanya Irwin

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