Heineken - Wieden + Kennedy

Heineken USA removed Berlin Cameron United as its agency for its Heineken and Heineken Premium Light brands and tapped Wieden + Kennedy to handle duties on the combined $100 million accounts.
Tags: accounts
Recommend (1) Print RSS
  • BIZ DEV: ADG Creative Wins Amerland And St. Boniface Craft Brewing Company

    Maryland-based ADG Creative added Amerland and St. Boniface Craft Brewing Company to its roster of clients. Amerland is a subsidiary company of Good Friend Tyre Co. Ltd and distributes commercial and consumer-grade tires in more than 50 countries. ADG will provide a strategic analysis to identify the company's new brand ...
  • BIZ DEV: Martin Williams Advertising Named AOR For Pavay Organics

    Martin Williams Advertising was named strategic and creative agency of record for St. Paul-based Pavay Organics skin care line. The agency will help Pavay Organics define its brand story, develop digital marketing and design new packaging. In addition, public relations support will be provided by Karwoski & Courage, an operating ...
  • BIZ DEV: Burkhead Brand Group Wins ConnectVIEW

    Burkhead Brand Group (BBG) was named marketing and advertising agency of record for ConnectVIEW, a solutions provider of video management, video collaboration and digital signage technologies. The North Carolina-based agency will handle strategic marketing, advertising and public relations work in an effort to increase market visibility and brand recognition of ...
  • BIZ DEV: Solve Wins Cascadian Farm

    Solve was named agency of record for Cascadian Farm, a division of General Mills. The agency has focused on helping the organic brand in its effort to support and sustain bees. First work from the agency is the Bee Friendlier movement, an initiative designed to educate and inform individuals to ...
  • BIZ DEV: PALM + HAVAS Wins Couche-Tard

    Couche-Tard, a worldwide company-owned convenience store operator with more than 13,000 stores, tapped PALM + HAVAS to manage advertising creative and strategy for its Quebec region that consists of 568 locations. In addition, PALM + HAVAS was selected to handle strategy and creative for Circle K banner, which was acquired ...
  • BIZ DEV: Republik Adds Spiffy And Other Accounts

    Durham, NC-based The Republik has added four new accounts, including Spiffy, Alliance Architecture, First Flight Venture Center and 21c Museum Hotels. Spiffy is a mobile car washing and detailing service that allows customers to book services through its website and mobile app. Alliance Architecture is an international architecture firm. First Flight Venture ...
  • BIZ DEV: Red Peak Wins Santa Clara Assignment

    The City of Santa Clara, Calif. has appointed Red Peak Branding, part of Japanese ad-marketing holding company Hakuhodo, as the agency responsible for the development of a new brand positioning, brand identity and related marketing services. The appointment follows a competitive review. “We need a brand positioning and identity that ...
  • BIZ DEV: iCrossing Wins Belk

    Hearst Corp’s iCrossing, has been selected by department store chain Belk to lead its digital media marketing efforts across display media, paid social, search engine marketing (SEM) and analytics. The retailer, which uses the “Modern, Southern. Style.” tagline, selected iCrossing after a competitive pitch to support its efforts and help ...
  • BIZ DEV: Jim Beam Taps Mekanism As Digital AOR

    Jim Beam named Mekanism as its U.S. digital agency of record. StrawberryFrog previously handled the account, but remains on Jim Beam's roster of agencies.
  • BIZ DEV: Sears Adds Olson To Agency Roster

    Sears added Minneapolis-based Olson to its agency roster. Olson's first work for the retailer is “#BacktoWha,” a back-to-school campaign consisting of a series of online videos to support Sears’ fashion offerings prior to school beginning. McGarryBowen is Sears' lead agency of record. Sears spent $591 million on measured media in ...
>> Accounts on the Move Archives