Widget Quote of the Day Redux
"The only time kids use email is to communicate with adults." -- Ben Pashman of gigya referenced some focus groups they've run that revealed the need to give young people tools (eg, widgets) to use for communication and brand interaction.
AARON GOLDMAN
Aaron Goldman is the Chief Marketing Officer at Kenshoo, and author of the book "Everything I Know about Marketing I Learned from Google." Follow him on Twitter @aarongoldman.
Recent Show Daily Articles
-
Strange Brand Fellows: Vice & Fidelity May 21, 2:35 p.m.
I’m not entirely sure what the whole backstory was, but Chris Needham, VP-digital marketing at Fidelity ...
-
Fidelity Frowns On In-Banner Video May 21, 2:05 p.m.
On hand for the afternoon keynote at OMMA Video is Chris Needham, VP, Digital Marketing, Fidelity ...
-
Is NewFronts-Upfront Merger Coming? May 21, 1:05 p.m.
Wrapping up the OMMA Video panel assessing this year’s NewFront, moderator Mike Bloxham asked how long ...
-
The Bull That Was The Rumored $1B NewFront May 21, 12:40 p.m.
In the run-up to this year’s Digital NewFront events, it was predicted by some that advertisers ...
-
Newfronts: Failure to follow the consumer? May 21, 12:25 p.m.
Newfronts made big news -- but what was the substance? "There was a lot ...
-
Subway Serves Up Original Content May 21, 11:54 a.m.
Subway knows something about product placement, but don't tell that to Caitlin Burke, Senior Marketing Manager ...
-
Are Content Aggregators Eating Creators' Lunch? May 21, 10:58 a.m.
As more aggregators (think Google) get into content production, “Are content creators screwed?” Ashkan Karbasfrooshan -- ...
-
Shorter (Video) Is Better May 21, 10:24 a.m.
Setting the record straight once and for all, Adam Shlachter, SVP of Media at Digitas, says ...
-
Perk Up! Comparing GRPs To Coffee May 21, 9:55 a.m.
Perhaps in an effort wake up OMMA Video attendees, Josh Chasin, Chief Research Officer at comScore, ...
-
TD Bank: Customer Service Is Hard May 21, 9:46 a.m.
TD Bank CMO Vinoo Vijay says that just about every marketer wants to do customer service ...
Be the first to comment on "Widget Quote of the Day Redux"
Leave a Comment