Are Microsites Dead?
"Why would someone want to go to the Bourne Ultimatum microsite when they can bring Bourne Ultimatum clips, images and info on their own page?" said Ben Pashman.
Well if the Bourne Ultimatum microsite offers the chance to win prizes, exclusive clips to download, a forum, inside information and other premium contnent -- then I think users will actually go to it. And if they can buy Bourne Ultimatum merchandise there, then that's all the more reason to keep the property around. Both Pashman and Eurekster's Steven Marder then went on to say that the best practice would be to keep widgets simple. Don't try to cram too much info into them, not too many bells and whistles -- don't event try to conduct actual transactions in them.
Um ... seems like microsites still have plenty of viability to me. Even from a simple sales standpoint.