News Brief
Kettle Foods, National Wildlife Federation In Promo
Dec 18, 2007, 5:00 AM
Kettle Foods is joining forces with National Wildlife Federation (NWF) to launch its newest flavor--Backyard Barbeque. Beginning in January, Kettle Foods is donating $1 to NWF for every backyard certified by Aug. 31 through nwf.org/kettlefoods. Consumers who earn Certified Wildlife Habitat recognition will also receive a coupon for a free bag of Kettle brand Potato Chips.
The partnership will be promoted on every bag of Backyard Barbeque, where Kettle Foods is encouraging snackers to create their own backyard habitat for local flora and fauna by following NWF's step-by-step guide on how to "garden for wildlife" at nwf.org/backyard. Kettle Foods' commitment to habitat restoration starts with its own two "backyards." It has restored a two-acre wetland adjacent to its Oregon headquarters, and is revitalizing a five-acre prairie at its new LEED Gold-certified factory in Wisconsin.
--Nina M. Lentini
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