News Brief
Nielsen: 'Green Monday,' Not Cyber Monday, Was Biggest Online Shopping Day
Dec 18, 2007, 7:30 AM
Forget Cyber Monday. Nielsen Online has confirmed that Monday, December 10th was the biggest online shopping day this season, based on its Holiday eShopping Index. The index comprises data from more than 120 online retailers across 12 categories.
The Index showed 34.9 million at home and work unique visitors on "Green Monday"--a term recently coined by eBay to describe the second Monday in December as the heaviest online shopping day of the season.
Spending hit $881 million on Dec. 10, according to comScore, up 33% from last year.
Among the fastest-growing shopping categories for the week ending December 9 were flowers and gifts (29%), beauty products (11%) and shoes (10%), according to Nielsen data. Bose, Sephora and Lillian Vernon were the top three online retailers, with the biggest traffic gains at 125%, 102% and 70%, respectively.
--Mark Walsh
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