Mobile marketer SkyGo, Inc. today announced the launch of SkyCode, a new service that enables marketers to effectively reach the world's 770 million mobile phone users by providing an easy way for
anyone with a mobile device to instantly interact with advertisements in any medium. SkyGo will unveil SkyCode at CTIA WIRELESS 2002 in Orlando. With SkyCode, advertisements in traditional media
feature a short string of numbers that a consumer can dial from any mobile phone to instantly initiate an interactive data session. By making mobile data a part of traditional advertisements, similar
to a URL or an 800 number, SkyGo seeks to help bring the mobile Internet mainstream in much the same way its wired predecessor's growth was pushed along when advertisers began universally including
URLs in campaigns.