Nissan Ponders Spot Approach For Super Bowl Ad Buy
Ad Age , Wednesday, December 19, 2007 11:30 AM
Nissan Motor Co. is considering a spot buy that puts the automaker's ads on various Fox TV stations and affiliates during the Super Bowl, according to insiders. Although a Nissan spokeswoman declines to confirm anything, one person says the company is planning to advertise its Murano vehicle, a midsize crossover that supposedly mixes the driving experience of a regular car with some features of a sport utility vehicle.
The strategy is designed to avoid the sky-high price tag of national Super Bowl time as ads on the locals would be far cheaper, while still reaching a goodly part of the audience. Fox is asking for $2.7 million to more than $3 million for a 30-second ad in game and the time has been selling fast.
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