Honda Plans Heavy Investment In Hybrids
The Miami Herald/AP, Wednesday, December 19, 2007 11:30 AM
Honda plans to invest aggressively in research for hybrids and other new technology in Japan, says Takeo Fukui, president of Japan's No. 2 automaker. It will introduce a new hybrid model--which runs on gas and electricity--with an affordable price tag in 2009, targeting sales of 200,000 vehicles a year. Hybrid sales will make up about 10% of the automaker's sales by about 2010, Fukui says.
Read the whole story at The Miami Herald/AP »
Honda will invest about $425 million in a new research center in Japan to focus on next-generation cars, including hybrids and fuel cells, Fukui says. The center will be partially running by 2009, and fully open by 2010, and will also focus on research for new technology for Honda's Acura luxury brand models.
Fukui says Honda's hybrid system is better in some ways than Toyota's system, including that it costs less, but he will not specify a price. He projects overall North American sales to rise 3% to 1.59 million units next year. Like Toyota, Honda has gotten a sales boost from the surge in oil prices that is adding to the appeal of Japanese autos reputed for good mileage.
Recent Around the Net In Brand Marketing Articles
-
Yum! Plans To Double Taco Bell Sales May 23, 9:10 a.m.
Yum! Brands Inc. plans to double Taco Bell’s domestic annual sales to $14 billion by 2021, ... -
Twitter Lets Advertisers Collect Contact Info From tweets May 23, 9:10 a.m.
Twitter plans to turn the tweet stream into a more efficient marketing channel with a new ... -
GM Closes Big Apple Finance Office May 23, 9:10 a.m.
General Motors will close its New York Treasurers office and move the operation to Detroit by ... -
NFL-Microsoft Deal 'Landmark' Game-Changer May 23, 9:10 a.m.
A new multi-year alliance between the league and Microsoft, valued at $400M, will give the company ... -
Future Of Fast Casual: Alcohol May 23, 9:10 a.m.
Fast-casual restaurants are using alcoholic beverages as a way to differentiate their brands. “We’re seeing a ... -
NFL Puts Super Bowl L Into Levi's Stadium May 23, 9:10 a.m.
In 1985, the last time a Super Bowl was played in Northern California, San Francisco defeated ... -
Marchionne Mea Culpa May 22, 8:05 a.m.
Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term “wop” during a press ... -
Nike Rolls Out New Jerseys For Team England May 22, 8:05 a.m.
England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to ... -
ComforPedic Campaign Says Sleep Keeps You Bright May 22, 8:05 a.m.
Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls ... -
Eminem In Suit Against Facebook Over Ads May 22, 8:05 a.m.
Eminem's song publisher is suing Facebook and its ad agency, claiming they infringed the Detroit rapper's ...
Be the first to comment on "Honda Plans Heavy Investment In Hybrids "
Leave a Comment