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Virgin Comics Taps Lieberman For CMO

Dec 21, 2007, 5:00 AM
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Virgin Comics CMO Larry Lieberman announced Wednesday that Neil Marks has been appointed marketing director.

In his new role at Sir Richard Branson's Virgin Enterprises subsidiary, Marks will work closely with Lieberman in overseeing brand marketing initiatives for Virgin Comics, such as driving sales for Virgin Comics titles across multiple distribution platforms, and supervising activities at consumer events and trade shows like Comic-Con. Marks also will contribute to the evolution of Virgin Comics' Licensing and Retail programs.

Marks most recently spearheaded marketing for the East Coast sales office of National CineMedia, the largest digital in-theatre movie ad network in North America. Prior to National CineMedia, Marks spent more than eight years at Comedy Central, the Viacom-owned cable television network.

--Laurie Sullivan

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