Kmart Stays with CAA

  • April 29, 2002
Building upon its recent aggressive marketing efforts, Kmart Corporation has retained Creative Artists Agency (CAA), a talent and literary agency, to provide entertainment-related marketing strategies and brand-building programs to the 103-year-old retailer. One of the nation's largest retailers, Kmart will look to CAA and its experienced brand marketing teams to identify and capitalize on entertainment- based initiatives in film, television, music and video games as they relate to Kmart's existing marketing efforts and exclusive core brands.
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