MTV, AP Join In Launch Of 'Street Team' Citizen Journalists To Cover Elections
Dec 21, 2007, 7:30 AM
As part of its pro-Democracy "Choose or Lose" campaign, MTV is joining with the Associated Press to launch a project dubbed "Street Team '08" that will enlist 51 citizen journalists--one from each state and Washington, D.C.--to cover the presidential race and Congressional elections next year. Weekly reports will be presented as video shorts, blogs, podcasts and animation and appear on Think.MTV.com, MTV Mobile, an upcoming WAP site, and 1,800 sites in the AP Online Video Network. The citizen journalists represent a cross-section of MTV's youth audience including student newspaper journalists, documentary film makers and community organizers. The "Street Team '08" program is funded by a $700,000 Knight News Challenge grant from the John S. and James L. Knight Foundation. As the exclusive software partner for the project, Adobe Systems will provide reporters with a package of post-production video and audio tools. PNY Technologies is donating mobile SD cards and USB flash drives to the program that kicks off next month.