Pernod Ricard Toasts Aegis Media, Retains AOR

  • December 21, 2007
Aegis Media is ending the year on a bit of a roll. First in announced that Carat had been named the search marketing agency for Virgin U.S. (MediaDailyNews Dec. 20), and on Thursday it announced that has been re-appointed the global communications planning, media planning and buying agency for spirits and wine marketer Pernod Ricard's $200 million account. Carat will handle the U.S. portion of the account. Outside of the US, Aegis Media will handle the account in five major European markets (the UK, France, Germany, Italy and Ireland) in addition to China, Philippines, Canada, Belgium and Scandinavia. The account includes work for Chivas, Jameson, The Glenlivet, Wild Turkey, Stolichnaya, Malibu, Kahlua, Beefeater Gin, Seagram's Gin, Jacob's Creek Wines and Perrier Jouet, among other brands.

advertisement

advertisement

Next story loading loading..