TBS Customizes Home Depot Holiday Spots
The promotion is aimed at reaching consumers who may have some holiday time off, as well as those who may make New Year's resolutions to take care of unfinished business working around the house.
Turner's TBS developed spots for Home Depot that are running on the network during its afternoon "Breakroom" comedy block. One in particular looks to drive viewers to a micro-site on TBS.com, where viewers can enter a contest to win Home Depot gift cards.
The promotion is an offshoot of Home Depot's current sponsorship of the "Breakroom." The sweepstakes ends Dec. 30. In addition to the chance to enter, the Home Depot site includes other options such as do-it-yourself ideas.
Past "Breakroom" sponsors include Hyundai and Kia; Pepsi and Frito-Lay; and Nestle.
"We have had past sponsors for the programming block, but this is the first time we've done a custom "Breakroom" promotion of this type for a partner, notably the type of micro site developed ... you do not have to buy just linear or digital, you can do both," said Linda Yaccarino, executive vice president of Turner Entertainment ad sales and marketing.