Top CPG Brand Sites Are Food Or BeverageThe results of a recent comScore, Inc. study of the top consumer packaged goods brand sites, showed that consumer packaged goods brand sites attracted a total of 66.4 million U.S. visitors, an increase of 10 percent versus the same period last year. All of the top ten positions were taken by food or beverage brands. The average visitor made 3.9 visits to sites within the CPG category, viewing 10.5 pages per visit, and spending an average of 9 minutes per site visit. KraftFoods.com led the category with 10.5 million visitors (up 8 percent), followed by MyCokeRewards.com with 8.6 million visitors. Top 10 Consumer Packaged Goods Sites (Q3 2007 Visitors U.S. Home/Work/University Locations) Property   ; Avg. Quarterly Unique Visitors (000) Q3 2006 Q3 2007Percent Change Total Internet Audience 173,428 181,858 5% CPG Sites 60,341 66,432 10% KraftFoods.com 9,673 10,471 8% MyCokeRewards.com 66 8,624 131% Millsberry.com 4,500 4,984 11% BettyCrocker.com 4,223 4,535 7% Candystand.com 3,708 3,752 1% UncleBens.com 191 3,577 187% NabiscoWorld.com 2,394 3,325 39% MyMMs.com 1,309 2,340 79% Hersheys.com 1,875 2,093 12% MMs.com 1,308 2,010 54% Source: comScore, Inc., December 2007 Several candy sites have attracted substantial numbers of visitors, including: