Customer Acquisition Network Snaps Up E-Mail Marketing Firm
The move comes on the heels of Customer Acquisition Network's deal to buy New York-based interCLICK, a contextual ad network that touts "real time operational transparency" as its value proposition for advertisers.
Hallandale, Fl.-based Options Media Group offers both hosted and software-based e-mail campaign management, optimization and delivery platforms. The firm also provides consultant services (including creative design and content writing), and platform installation and maintenance for clients who prefer to run their e-mail marketing program in-house.
Customer Acquisition Network plants to integrate the two new businesses immediately, since the combination of e-mail marketing technology and services and the ad network's reach and targeting abilities allow the company to "build on our vision of offering the first integrated, multichannel network," said co-founder and CEO Michael Matthews. He added that the company would continue to acquire and integrate ad networks, platforms and services to fulfill that mission.
Although full financial terms were not disclosed, New York-based Customer Acquisition Network acquired privately owned Options Media Group for a combination of cash and restricted stock, with the deal expected to close in early January 2008.