• by Jack Loechner , Staff Writer @mp_research, October 28, 2002

Streaming Radio Still Up For The Year; Men Dominant Listeners

MeasureCast, Inc. announced that Internet-only station RADIOIO, simulcaster Virgin Radio, and Internet radio network Clear Channel Worldwide led the MeasureCast charts for the week of September 29. Of the top 25 stations measured by MeasureCast, 13 streamed more hours during the week of September 29 than they did a week earlier. Seventeen stations attracted larger audiences.

In addition, the MeasureCast Internet Radio Listening Index dropped less than one percent during the first week of October. Since the beginning of the year, the total time spent listening to Web radio stations measured by MeasureCast is up 162 percent. The index is a representation of the trend in the total time spent listening (TTSL) to a spectrum of on-line radio stations.

Demographic Highlights for the Week of Sept. 30 – Oct. 6

The peak listening day was Wed., Oct. 2, with 19% of all listening occurring on this day.

Internet radio listening is primarily a work-hour phenomenon, with 80% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific.

10% of the week’s listening took place over the weekend.

28% of Internet radio listeners were between the ages of 25 and 34. 57% were younger than 35, 29% were younger than 25, and 7% were older than 55.

70% of listeners were men; 30% were women.

In the U.S., 32% of listeners resided in the South; 30% in the West, 20% in the Northeast, and 18% in the Midwest.

Network	Cume Persons
1	Clear Channel Worldwide	291,805
2	StreamAudio	150,430
3	Radio Free Virgin	183,298
4	MUSICMATCH	223,943
5	Warp Radio	107,891
6	Internet Radio, Inc.	250,741
7	Virgin Radio	91,613
8	SurferNETWORK	42,891
9	Educational Media Foundation	40,438
10	Standard Broadcasting	24,417
Top 10 Internet-only Stations (Mon., Sept. 30, - Sun., Oct. 6, 2002)
	Station/Owner	Cume Persons
1	RADIOIO/io MediaPartners/Limelight	51,150
2	MUSICMATCH ArtistMatch	68,655
3	MUSICMATCH Top Hits	58,397
4	ChoiceRadio Classic Hits	51,072
5	3WK Undergroundradio	25,462
6	Radio Margaritaville	14,167
7	KNAC.COM	18,540
8	BlueGrass Country	21,717
9	BeOnAir Rock	10,049
10	MUSICMATCH Soft Hits	14,692
Top 10 Simulcast Radio Stations (Mon., Sept. 30, - Sun., Oct. 6, 2002)
	Network	Cume Persons
1	Virgin Radio/1215 AM & 105.8 FM(London)	69,264
2	K-LOVE Radio(Sacramento, Calif.)	69,264
3	WQXR-FM/96.3(New York)	29,009
4	JazzFM/102.2 FM & 100.4 FM(London)	59,821
5	WBLS-FM/107.5(New York)	14,564
6	KING-FM/98.1(Seattle)	16,843
7	WXPN-FM/88.5(Philadelphia)	6,928
8	WFXZ-FM/93.7(Wilmington, NC)	7,015
9	WHTZ-FM/100.3(New York)	16,883
10	Air1 Radio(Sacramento)	9,180
The MeasureCast Weekly Top 10 (Mon., Sept. 30, - Sun., Oct. 6, 2002)
	Station		Format	Cume Persons
1	Virgin Radio/1215 AM & 105.8 FM	(London)	Hot Adult Contemporary	69,264
2	K-LOVE Radio	(Sacramento)	Contemporary Christian Music	29,564
3	RADIOIO	(Internet-only)	Adult Alternative	51,150
4	MUSICMATCH ArtistMatch	(Internet-only)	Miscellaneous	68,655
5	WQXR-FM/96.3	(New York)	Classical	31,061
6	JazzFM/102.2 FM & 100.4 FM	(London)	Jazz	59,821
7	WBLS-FM/107.5	(New York)	Hip Hop	14,564
8	MUSICMATCH Top Hits	(Internet-only)	CHR / Top 40	58,397
9	KING-FM/98.1	(Seattle)	Classical	16,843
10	ChoiceRadio Classic Hits	(Internet-only)	Classic Hits	51,072

Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.