• IStartedSomething, Monday, December 31, 2007 11:02 AM

Microsoft Corp. has turned its attention to viral video to get the message out about its Windows Vista operating system. Unlike the $500 million flop that was last year's "Wow" campaign, the company has gone for the lower budget (only $300 million), lower-key viral approach.

Blogger Long Zheng reports that last week Microsoft began uploading short videos/demos of its Windows Vista, Windows Live and Office 2007 products to Google's YouTube -- quite an interesting strategy shift, considering Microsoft's bitter rivalry with the search giant.

Zheng provides links to each of the YouTube videos, which he describes as "well-produced." The videos are littered with comments from Microsoft bashers touting rivals' operating systems.

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