First, make sure you monitor your automated PPC campaign management tools, because December's conversion-heavy traffic will skew results and the program will continue (wrongfully) to spend heavily in January. Next, think about whether you need to scrap all of your holiday terms. If you still have bargains for the post-Christmas shoppers, then by all means keep them up. Michie also says to pay close attention to your branded vs. non-branded keyword analytics, and ensure that you know what terms your affiliates and competitors are bidding on.